First impressions are everything in today’s fast-paced and competitive consumer landscape.
Packaging may not seem like a big deal, but it is the first thing prospective customers see and their first interaction with your product. Packaging not only protects the contents but also conveys your brand identity, influences purchasing decisions, and affects sustainability efforts.
Choosing the right packaging manufacturer is a critical business decision. The optimal experience for customers comes when you select packaging that is affordable yet high quality. Packaging should be consistent in quality, customizable in shape and appearance, and environmentally friendly. Finally, your packaging manufacturer should provide great communication and customer service.
Let’s discuss what those characteristics mean for your packaging choices.
It is important to recognize that packaging cost doesn’t just include the materials used. It also includes expenses from shipping and storing the product before and after it is packaged, as well as the labor costs from assembly and handling.
If your packaging process isn’t affordable, the cost of doing business can balloon out of control. Balancing quality and consistency with affordability is worth considering when deciding on a packaging manufacturer. It’s also important to think about how much space the packaging you have to store will take up. Keiding’s molded pulp packaging, for example, is specifically designed to stack in a compact way to take up as little space as possible in your storage facility.
High Quality and Consistency
When choosing a packaging material and manufacturer, make sure that the material is of good quality and that your manufacturer is well versed in the packaging process for your product.
When evaluating packaging manufacturers, inquire about their quality control processes and how they ensure uniformity in production. Read the company’s reviews and ensure they have the experience necessary to package your product without damaging it.
Using manufacturers with certifications and adequately trained employees can help ensure the quality of your packaging and put in place a framework for continuous improvement.
Customizability and Versatility
Every business is unique, and so are its packaging requirements. Customizability is a critical consideration when choosing a packaging manufacturer.
Consider a manufacturer’s versatility in production when choosing the best fit for your product. Look for manufacturers that offer a range of customization options, including sizes, shapes, and printing capabilities.
When selecting a manufacturer, companies should prioritize their packaging capabilities. Manufacturers should adapt their processes to suit your packaging needs.
Today, consumers are increasingly conscious of carbon footprints and packaging materials. Sustainable packaging solutions prioritize the use of eco-friendly materials, minimize waste, and promote recycling. These choices not only resonate with eco-conscious consumers but also demonstrate your commitment to responsible business practices.
Communication and Customer Service
Packaging manufacturers should prioritize customer satisfaction just as you do with your customers. After all, you are purchasing their goods and services.
Ensure that the manufacturer you choose communicates clearly and is entirely transparent with you. Asking questions and submitting feedback is an important part of the product-packaging relationship. If your manufacturer is closed off to communication, they won’t be an effective partner for your needs.
Keiding Has What You Need to Succeed in the Packaging Industry
For nearly a century, Keiding has been a leader in the packaging manufacturing industry. Keiding – the master of molded pulp packaging – pioneered the use of additive manufacturing using 3D printing technology to make its molded pulp products.
Molded pulp packaging is a lesser-known yet high-quality, affordable, and sustainable material. It has many advantages when compared to traditional packaging materials such as plastic, hexacomb, glass, and styrofoam.
Traditional packing materials are often more expensive than molded pulp packaging and more damaging to the environment. However, companies use them because they aren’t aware of alternative packaging solutions.
Keiding’s additive manufacturing process swiftly produces 3D-printed molded pulp products from SolidWorks, IGS, STEP, and parasolid files. These prototypes undergo rigorous testing to ensure high-quality end products, shipped within days of order placement.
Molded pulp packaging is versatile, customizable, cost-effective, and eco-friendly. Whether you need heavy-duty molded pulp for products over 10 pounds or other sizes and form factors, Keiding has you covered.
Our packaging experts are available to meet any of your packaging needs. We pride ourselves on providing attentive customer service and clear communication.
To learn more about Keiding and our molded pulp products, contact us today and see how we can meet your exact packaging specifications and needs.